What can you do? Whether you are just starting out your career or whether you are well established in your chosen profession, put in the work. Then put in a little more for good measure. If you are looking for a job: Put in the extra time to research the company, the industry and if possible the people you will be interviewing with or otherwise might want to reference. Your career may depend upon... it. If you are working on a project: Take it upon yourself to look at the big picture to make sure the project aligns with company goals and objectives. Doing so allows you to show your leadership skills. As a general rule of thumb: Assign yourself a task to do a post-mortem write up on an event, a project or even a company meeting. Your personal brand may just get a nice bump up as you become known for your communication skills.