But as you may be aware, many creative types struggle to go it alone. Sometimes they do great work, but no one knows about it. Other times they they do great work, and people say "That's nice." (It would be better if the people said, "That's nice... I'd like to buy it.") Still other times they do great work, but don't know what to charge for it or how to run the business side of things. The list of challenges goes on and on. These opposing, equally poor choices -- either work for the man in a job you hate, or struggle to get by on your own -- represent the sum total of considered options for many talented people. Are artists destined to starve or struggle? Not really. Some do just fine! Perhaps a better question is: What have the successful people learned -- what do they do differently from the others?